Business Simulation

RPT Pacific - Global Business Simulation

GLOBAL BUSINESS SIMULATION is an intensive two-day program where participant teams run a multinational digital camera company in head-to-head competition against each other. Company operations parallel those of actual digital camera companies. Just like Kodak, Canon, Fuji, Nikon, and other real-world camera companies, GLOBAL BUSINESS SIMULATION companies compete in a global market arena, selling digital cameras in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.

The challenge for each company’s management team is to craft and execute a competitive strategy that results in a respected brand image, keeps their company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on equity, stock price appreciation, and credit rating.

All companies begin the exercise on the same footing from a global perspective—with equal sales volume, global market share, revenues, profits, costs, product quality and performance, brand recognition, and so on. Company managers have wide strategic latitude in staking out a market position and improving their performance.

Program Benefits

Experience and a greater appreciation of what's required to run a global business enterprise.
Having participant teams run a company in head-to-head competition against enterprises managed by others results in a truly powerful learning experience that fully engages attendees.
The competitive nature of a business strategy simulation arouses positive energy and classroom excitement and steps up the whole tempo a notch or two.

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Tel: +61 2 9922 7856

Company co-managers must make decisions relating to R&D, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps the company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

There’s no built-in bias that favors any one strategy or that is “the secret” to being the industry leader. Which strategies end up delivering the best performance in any given group of rival companies that are competing head-to-head always hinge on the interplay and competitiveness of strategies that the rival companies are employing.